Financial Performance Highlights:
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Record Revenue:
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Super Group reported €379.3 million in revenue for the first quarter of 2024, marking a significant achievement for the company. This performance sets a new benchmark for the company, showcasing its robust growth trajectory.
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Profit and Pre-Tax Gains:
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Profit for Q1 2024 stood at €41 million, driven by a pre-tax gain of €40.1 million from the sale of the company’s DGC B2B division. This gain has been pivotal in helping Super Group achieve strong profitability in the quarter.
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Growth in Key Markets:
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The revenue increase has been largely attributed to Super Group’s focus on high-growth regions such as Africa and North America, particularly Canada. The company’s investment in these core markets has clearly paid off, contributing significantly to the revenue increase.
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Growth in Monthly Active Customers (MACs): The company also reported a 33% increase in Monthly Active Customers (MACs), reaching 4.7 million in Q1 2024, compared to 3.5 million in the same quarter of 2023. This growth indicates a strong customer base and growing engagement with their brands, including Betway.
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Challenges in Other Regions:
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While Super Group saw strong results in North America and Africa, there was a decline in other regions such as the Asia-Pacific and the Middle East, reflecting regional challenges or shifts in market dynamics.
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Strategic Moves and Investments:
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Acquisition of Apricot Sports Betting Tech:
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A significant move in Super Group’s long-term strategy is its agreement to acquire sports betting software tech from Apricot for €140 million. This acquisition represents a step closer to the company’s ultimate goal of owning and controlling its own sports betting technology. By taking control of the Apricot-developed software, Super Group aims to enhance its sports betting offering and cater to key market needs, which could include customizing tech to suit local market conditions.
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The deal also includes additional payments that will depend on Apricot’s financial performance, indicating that the acquisition could be a high-reward investment depending on the growth and success of the new tech.
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